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Joan Crawford always disliked Norma Shearer, her chief rival at MGM, because Crawford said, "Norma sleeps with the boss. Who can compete with that?" It's true, Shearer was married to MGM's production chief Irving Thalberg and, equally true, the great female roles at MGM did go to Shearer throughout the 1930s, but contrary to legend, Norma S. didn't become "the First Lady of MGM" simply because her husband wanted her to be.
The public loved Miss Shearer.... for years. Nor did Thalberg have to push her into the public's affection the way William Randolph Hearst tried to do with his favorite actress Marion Davies. (A true case of Mission Impossible, Hearst was never able to make Marion the star he envisioned, no matter how hard he tried.) Hollywood's history books are full of attempts to create stardust where none was hiding, as when Samuel Goldwyn spent a bundle promoting Russian-born Anna Sten, only to have the public turn it's back on Sten and nickname her, ungraciously, "Anna Stench." But Norma S. clearly got the choice parts she did primarily because the public consistently lined up at the box-office whenever a new Norma Shearer film opened. That's not to say the public didn't line up for Crawford as well, but Shearer's great ace in the hole was the fact she infused her films with something Joan C. never could: class.
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