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Brad, a young rancher, visits the city and invites Patty, a previous acquaintance, to a nightclub. Afterwards, they go to her apartment where Brad tries to rape Patty, and when she resists his advances, her roommate, Lorraine, awakened by Patty's screams, throws acid in Brad's face, leaving one side horribly burned. Brad returns to his ranch to have his wounds tended by his faithful ranch hand, Jess. Brad becomes self-conscious about the disfiguration and seeks sexual gratification with prostitutes. One of these sexual contacts, Randy, antagonizes him, and he goes berserk and murders her. Brad then seeks revenge against the two women who caused his downfall. He kidnaps Lorraine, beats her into submission, and periodically tortures her at his ranch. One day he allows her to escape, recaptures her, and flogs her to death. Now completely demented, Brad seeks out Patty, but the police intercede and extract a confession from him. Brad is killed while attempting to flee from the police.