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Sergeant Bill Perkins is the emcee at Broadway's Swing Canteen and especially admires Francine La Rue, a singer who regularly performs at the Bijou Burlesque. When Andre Duval, the snobbish head designer at White Way Costume Co., fires designer Anne Merriday for developing her own designs, she seeks advice from her friend Francine, who suggests she style costumes for the burlesque dancers. Francine and Anne convince the manager, Jimmy Dobson, to revamp the show using Anne's extravagant costume designs. Dobson upgrades the quality of the show and calls it "Follies Girl." The new show is a success, and J. B. Hamlin, the owner of White Way, takes an interest in Anne's designs after he fires Duval. Anne goes out with Hamlin to discuss the arrangements and Hamlin's son Jerry, a serviceman who has admired her from afar, is shocked to see her on an apparent date with his father. Bill and Francine arrange for Jerry and Anne to meet, and Jerry pretends to be a Nebraskan farmboy so that she will not know he is Hamlin's son. Anne and Jerry fall in love, but their idyll is ruined when Anne learns that Jerry has lied after seeing his photo on Hamlin's desk. As a result, she refuses to see him. When Mrs. Hamlin plans for an opera troupe to perform at her house for the servicemen, Bill knows the opera music will bore the men. He mischieviously sends the opera troupe elsewhere and arranges for the burlesque show to perform instead. Jerry catches up with Anne there and explains that he initially misunderstood her relationship with his father. The situation is happily resolved, and Anne accepts Jerry's marriage proposal.