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When the exclusive woman's shop owned by C. J. Woodbury experiences a business slump, C. J. fires Tommy Shaw, his press agent, for offending a customer. While waiting in the unemployment line, Tommy meets aspiring actress Connie Curtiss, who confides her dream of owning a Woodbury gown. Inspired by Connie's confession, Tommy proposes a Miss Manhattan contest to publicize an inexpensive line of Woodbury designs. C. J. approves of Tommy's idea and hires Connie to be "Miss Manhattan," the average working girl. The campaign is a huge success and Tommy becomes so involved in his work that he ignores Connie's affection for him. Running out of publicity angles, Tommy decides to marry "Miss Manhattan" to "Mr. Manhattan" and hires Joe Porter for the job. To boost the sale of wedding accessories, Tommy decides to hold the ceremony during the Woodbury musical revue, but as the show proceeds, Tommy has second thoughts and decides to marry Connie himself. Joe, fearful of losing his benefits, protests, and as a result, the two come to blows. Tommy, the winner, then carries Connie onto the stage and they have a double wedding as C. J. decides to marry Minerva, his fiancée of thirty years.