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The working title of this picture was Fashions for Sale. It was then retitled Ma, He's Making Eyes at Me to become part of Universal's series based on popular songs. Story writer Ed Sullivan was a columnist for the New York Daily News. Although the film print credits Charles Grayson and Edmund Hartmann with screenplay, a production chart in Hollywood Reporter attributes the screenplay to Harry Clork and Paul Gerard Smith. The extent of Clork's and Smith's participation in the film has not been confirmed.